Can I Turn My Boosted Facebook Ad Review Off
Running Facebook ads ways at some point you lot'll have ads that are not approved for i reason or another.
Information technology'south non the end of the world, but sometimes it tin can be confusing for those of us who are genuinely trying to practice the right thing.
If you've ever had an ad rejected with a adequately vague reason as to why, y'all know it can be difficult to figure out exactly which office of your advertising caused the problem.
Even worse, it tin sometimes take longer than 24 hours to become the advertisement reviewed in the first place. Get rejected and yous might exist waiting another 24 hours.
In this article you lot'll learn about some of the mutual causes for ad rejections that a lot of people aren't aware of, and how to avoid them. The goal is to assistance you become more ads canonical and stay on Facebook's good side.
First, let's talk well-nigh the Facebook advertizing review process.
The advertizement review process (how it works)
Before nosotros get into what not to exercise with your ads, let's take a quick expect at how the Facebook advertizement approval process works.
Showtime, you demand to realise that the size of the actual ads squad at Facebook is extremely pocket-size compared to the number of advertisers they have using the platform. In their Q4 2015 earnings report, Facebook appear that they have over ii.5 million advertisers using the platform.
Imaging how many private ads are created each mean solar day by 2.5 million advertisers!
Assuming that at that place are only a few hundred people in the advertisement squad, that'due south a tiny number of people to handle and then many new ads each mean solar day.
Facebook don't publicly discuss how the approval works behind the scenes, but based on my experience and the experiences of others, I believe it's a mix of automated processes and humans checking our ads.
Here'southward why I believe there's some automation behind the process (algorithms scanning over ads and approving / rejecting them).
- I regularly run into ads go approved in under 10 minutes. That'due south fast for a manual review!
- I've besides seen my own ads get approved in under 10 minutes and so alter to 'rejected' 24 hours later on. That gives me the impression that it was automatically approved the first time, and someone manually reviewed my ad after and rejected it.
- Some ads take up to 24 hours to get approved. That makes me think that they went straight to the queue for manual review rather than being auto-canonical showtime.
Then how long should you expect to wait for your advert to get canonical?
The respond from Facebook is: "Typically most ads are reviewed within 24 hours, although in some cases it may accept longer."
The ads team will review your advertizement against the Facebook Advertizing Policies to make sure your ads are 100% compliant. The best fashion to avoid getting your ads rejected is to understand these policies well and stick to them.
If your ad is still pending review afterward 24 hours, just exist patient. Sometimes it does have longer. You lot merely have to wait it out.
Now let'southward talk about how you can avoid that waiting by getting more of your ads canonical. We'll outset with a quick expect at the mindset needed to create Facebook compliant ads on a consistent basis.
How to Stay on Facebook'south Good Side
If you empathise Facebook's intentions behind their rules it will help salve you from virtually of your ad approval problems.
The first thing yous demand to realise is that Facebook's users are more of import than u.s.a. as advertisers.
If you and I both stopped advertising on Facebook tomorrow it wouldn't matter because another 2 advertisers will make full that gap pretty quickly. As long every bit in that location are over 1 billion monthly agile users, at that place volition always be new advertisers.
But if the users went abroad there would be nobody to advertise to, pregnant no one would keep running ads. That means a large hitting to Facebook'due south bottom line.
So it makes sense that Facebook's priority is to protect the experience of their users. There needs to be a remainder of advertisers being able to sell on the platform without ruining the experience for Facebook'southward users.
That's why there are ad policies. Without them, it's about guaranteed advertisers would only ruin the platform completely.
Next fourth dimension you lot're creating a Facebook ad campaign, keep in heed that the user experience is priority #1. Getting into this mindset will not only assist you get more Facebook ads approved, it volition increase your conversion charge per unit likewise.
Put only – annoying, deceitful ads might go people to click, but information technology'southward a brusk game and volition cost yous in the long run.
For every person that clicks, y'all're probably annoying 10 others. And for those ten others you've damaged your brand, some to a point where they won't ever get a client.
And for every person that clicks and doesn't get what they expect or feels like you lot duped them into clicking, you lot've definitely turned them off your brand for life.
You'll come across some more specific examples of the type of user feel Facebook wants to create & how that affects you every bit an advertiser afterward in this post.
For now, let's talk about some common reasons why your Facebook ad might non get approved and what you should practise instead.
All-time Practices For Facebook Advert Images
Images used to be a very common reason for rejection because Facebook had a very strict rule that images had to contain less than 20% text.
That'south no longer the instance , only you lot should withal be enlightened of how text on images is currently treated by Facebook.
Ads With Lots of Text Won't be Rejected, Simply They Will Cost More than
If an ad contains too much text, Facebook will penalize yous by restricting its attain. That means fewer people volition actually come across your advertizing.
In that location are now 4 different 'levels' of text in a Facebook advertizing
- OK
- Depression
- Medium
- High
You want all of your images to fall into the 'OK' category.
That's the only way to avoid beingness penalized with reduced reach.
We used to be able to carve up an epitome into an even v ten five grid, and merely v of the squares could incorporate text . If more than 5 of those squares contain whatsoever text at all, fifty-fifty part of a alphabetic character, your ad would have been rejected.
Now you need to utilise the Facebook Text Overlay Tool to check all of your images.
Information technology's the only reliable mode to know if Facebook will consider your image to contain too much text or not.
Text on images includes:
- Logos and slogans.
• Images with text overlay (ex: watermarks).
• Images that are clearly edited to include text on the product as a loophole to policy.
Simply upload an epitome to the filigree tool, highlight all boxes with text in them and if you lot terminate up with more than 5 highlighted squares it means you have too much text.
An case of an prototype that has a suitable corporeality of text
Don't Include Prohibited Content
Prohibited content is divers clearly in the Facebook Advertising Policies .
My advice: Check the policies regularly (at least weekly if yous're running ads all the time).
I won't re-write the entire listing of things that are prohibited by Facebook and waste matter both of our fourth dimension because by the time you read this it would be out of date anyway.
Instead, I'll embrace a few of the more common ones that people miss completely or just misunderstand (the policies can be a scrap generic/vague, and I'grand sure that's by design).
No before & subsequently shots
Facebook are really strict on this one. Yous merely can't use before & later shots in your advertizing images.
You also can't show "ideal body" or body part images. Meaning showing a person with a half dozen-pack to promote your weight-loss supplement is a not allowed.
Images tin't be 'overly sexual'
That ways you lot tin't do things like imply nudity, show too much peel or cleavage, or focus on unnecessary trunk parts. And yes, that counts fifty-fifty if information technology's artistic or educational.
No content that infringes upon or violates rights
That includes copyrights, trademark, privacy, publicity, or other personal or proprietary rights. In brusk, yous can only employ content in your ads that yous take the right to utilise.
This is a big one. Lots of people are surprised when they use a brand's logo, characters etc. in an advertizement and it afterward gets rejected.
Trigger-happy or scary images
That ways no car wrecks, confronting images like someone pointing a gun at another person, or anything else that is violent, scary or agonizing.
Fake Buttons
Running a static image advert that takes people to a video after they click the advertisement? Merely brand sure you don't have a play button on your Facebook image ad.
You aren't allowed to employ images that 'portray non-existent functionality'. That means you can't make a still image look like a video by adding a play button to it.
Why?
Considering it deceives users. They click the epitome thinking it will play a video in Facebook, when it in fact takes them to your website.
Play buttons are ok on videos, only not on static image ads
Showing Age-Restricted Cloth to an Audience That'due south Too Young
Advert alcohol or other age restricted fabric is ok, with a few conditions.
- It can't be on the list of prohibited content
- Y'all need to respect the historic period restrictions in the countries you are advertising.
For example, in Australia the legal drinking historic period is eighteen. So you can run ads for booze to an audience aged 18+ in Australia. However to run those aforementioned ads in the US you will need to raise the minimum age of your advertisement set to 21.
Facebook Ad Re-create
Copy is the text you use in your headline and body of your ad, and your ads won't become approved if your copy isn't compliant.
Let's start by talking nearly what Facebook says are the about common copy-related reasons for ads being rejected by Facebook.
Mentioning Facebook in Your Ads
Yep, you tin can mention Facebook in your ads, merely there are strict rules for doing and so.
Here are the do's and don'ts, directly from Facebook's ad policies:
Practise:
- Write "Facebook" with a capital "F"
- Display the word "Facebook" in the same font size and fashion equally the content surrounding it
Don't:
- Use the Facebook logo in place of the word "Facebook"
- Make Facebook plural, utilise it as a verb or abbreviate information technology
- Apply an altered version of the Facebook logo in the image for your ad
You can't assert or imply personal attributes in your ads
This applies to both your copy and your images, but information technology's more common for people to become ads rejected for the re-create.
What this means is yous tin't say things like: "You're an 18 year onetime male person so you will desire to cheque out our product".
Retrieve back to what I said nigh the user experience earlier and it will help you sympathise why Facebook doesn't want you doing this.
Facebook has a TON of data about its users. That's what makes information technology then effective as an advertising platform.
But by pointing out personal attributes information technology does a couple of things. First, information technology freaks people out. By pointing out simply how much Facebook knows about yous and how advertisers can use that information you make users uncomfortable.
Second, you take a chance breaking Facebook'south rule that says: "You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advert practices."
Avoid using the words "your" and "other" as a full general dominion to keep out of problem.
Hither are some examples of what you lot tin and can't say:
Now it's important to note that this isn't nearly individual words. Information technology'southward about the context in which you lot apply them.
For case, using the word "your" doesn't mean your ad won't get approved.
You lot could say "New auto launder makes is easier to clean your car", and that fine because you lot aren't pointing out any personal attributes.
This is why you demand to focus on the context and not simply individual words.
Notice the example "Check out our product designed for men like you" doesn't utilize the give-and-take "your" or "other" but information technology does imply personal attributes so you won't go canonical if you use that text.
Don't make users feel bad virtually themselves
Your ads should non make users feel bad nigh themselves or their current state of affairs. Making users deplorable and depressed isn't a good user experience, so if you do that, your ads volition be rejected.
If people are fabricated to experience similar crap every time they check the news feed considering ads talk about how their weight is affecting their family unit, or how their life is bad considering…. Then they won't keep using Facebook for long.
Brand certain your copy uses a positive tone wherever possible. Proverb things like "Tired of being overweight?" Will be rejected as quickly every bit you can press the submit button.
You tin change that message into a positive one by proverb something like "Experience great by starting your day with a morning conditioning" instead (let's assume this is an advertizing for a personal trainer).
Again, information technology's all nearly context, but every bit a general rule try to apply a positive tone in your ad copy.
Don't Make Unrealistic Claims
Writing advertizing copy that says "how to lose 50lbs in ane week without exercising or eating less" is a slap-up manner to get your advert rejected.
It will probably get your ad account shut down besides.
I'm sure you'll hold this claim is just a little bit unrealistic… and Facebook specifically states in its ad policies that y'all tin can't make unrealistic claims.
Information technology doesn't take to be related to weight loss either. Crazy, outlandish claims, no matter what industry y'all're in will get your Facebook advert rejected.
The best way to avoid this is to look at what you lot're challenge and ask if what you lot're claiming is achievable for 99% of people who see the ad.
If and then, you're likely to be ok.
If not, it'southward time to rethink your copy.
Another mode to avoid this is to avert promising specific results in specific time frames.
For example:
"Get 3 new clients in 30 minutes" is an unrealistic result for most of your audience. Sure, information technology may exist possible, but not for the average Joe.
Just if you change that to "Get 3 new clients, even if you lot're just starting out", it removes the specified fourth dimension frame and is much more realistic.
Display URL
1 of the nearly common reasons for ads being rejected today is because the display URL doesn't match the domain that the ad is sending people to.
The 'display URL' is the URL that is displayed at the bottom of the advertizing.
The reason Facebook will pass up your advertisement if the link text doesn't match where you lot're sending people when they click the ad is simple. Facebook wants to protect the user experience. They don't want united states deceiving users.
If a user sees a URL on an ad, just is sent to a different URL when they click, then they are probable to feel deceived.
The solution is to either leave the link text blank when you create your advertizing, or make sure your link text matches your domain.
Example where the Display URL does not match the linked domain
Example where the Display URL does friction match the linked domain
Exist Clear On What Yous're Selling
Co-ordinate to this presentation , if you're selling a product or service, yous demand to exist clear near that in your advert.
For case, your ad should not give users the impression that they will be getting free information, only for them to be sent to a product sales page when they click the advertizing.
If you are describing a production or a solution/set up in your advertizing, you lot should include an prototype of the product in your ad.
What to do if an advertizement is incorrectly rejected
Equally I mentioned earlier, sometimes ads become rejected when they should really be canonical.
If that happens to you, the skilful news is it's adequately simple to appeal the rejection. If & when information technology happens, the beginning thing you demand to do is exist 100% sure that it is a mistake and your advertisement is really compliant.
If that's the case, you will see a link to appeal the conclusion in the rejection find in your advert manager.
These are existent people you are writing to. I shouldn't have to say this, but always be polite, courteous and explicate why you recollect your advertizement should have been approved conspicuously and succinctly.
Every fourth dimension I have done this the ads team have been extremely helpful and approved my ads really chop-chop.
Summary
Avoid these common mistakes when you're creating your Facebook ads from at present on and I'1000 sure you'll start seeing more of your ads become approved.
As I mentioned, these are a combination of the about common mistakes and things that I ofttimes see at the crusade of rejections that aren't specifically mentioned in ad policy.
Ever keep a close center on the Facebook ad policies . They change equally oft as a few times per week, so it's not something you tin can check once and never look at over again.
Retrieve, this is simply for the ad creatives. Your landing page that you ship users to as well needs to be compliant with Facebook'south policies. Make sure you also read this post on how to create a Facebook landing page that won't get your advertizing account shut down .
In case you would like a quick reference to go along nearby that you can bank check every time you set up new ads, I've put one together for you. Information technology's a condensed version of what nosotros talked nearly in this post so yous can go through it like a checklist earlier you submit new ads. Grab a copy using the link beneath.
Over to yous. Have you lot had ads rejected in the past? And was it for any of the reasons I've only mentioned? Tell me about it in the comments below!
Source: https://andrewhubbard.co/facebook-ad-not-approved/
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